{"title":"Pregnancy Products","description":"\u003cp\u003eBrowse our Pregnancy Products collection. Free Shipping.\u003c\/p\u003e","products":[{"product_id":"a-midwifes-guide-to-pregnancy-first-20-weeks","title":"A Midwife's Guide to Pregnancy - First 20 weeks","description":"\u003cp\u003e\u003cspan\u003eOur registered midwives @ My Expert Midwife\u003c\/span\u003e are here to help you to get ahead with our instantly accessible 30 page guide for navigating through the first 20 weeks of pregnancy.\u003cbr\u003e\u003cbr\u003eFor most women, each pregnancy is different. Even if this pregnancy is like your others there may be some things that have changed; the way that your maternity care is delivered or safety information since your last baby.\u003cbr\u003e\u003cbr\u003eIf this is your first baby, you may be feeling that you’re starting on a bit of an unknown journey. This e-book is designed to gently and easily help you navigate those first 20 weeks offering you information you may not have realised you even needed.\u003cbr\u003e\u003cbr\u003eExclusively available at My Expert Midwife. Packed with top tips and easy to digest content.\u003cbr\u003e\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":48255715541222,"sku":"zqc1787987749077","price":6.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/5270\/4230\/files\/a-midwifes-guide-to-pregnancy---first-20-weeks_1.png?v=1787987757"},{"product_id":"mama-to-be-gift-set","title":"Mama to Be Gift Set","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-end=\"342\" data-start=\"283\"\u003e\u003cstrong data-end=\"340\" data-start=\"283\"\u003eBecause growing a tiny human deserves serious TLC. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"619\" data-start=\"344\"\u003e✨ \u003cstrong data-end=\"388\" data-start=\"346\"\u003eOne bundle. All the bump-to-baby care.\u003c\/strong\u003e\u003cbr data-end=\"391\" data-start=\"388\"\u003eThe \u003cem data-end=\"424\" data-start=\"395\"\u003eultimate pregnancy gift set\u003c\/em\u003e for any mum-to-be, lovingly packed with midwife-made mum approved products and spa-like calm. Thoughtful, beautiful and genuinely useful, it’s the kind of gift that says: \u003cem data-end=\"617\" data-start=\"593\"\u003eyou’ve got this, Mama.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"921\" data-start=\"621\"\u003eFrom bump to baby (and everything in between), this all-in \u003cem data-end=\"704\" data-start=\"680\"\u003ematernity skincare kit\u003c\/em\u003e offers soothing support for every stage — pregnancy, birth and recovery. Each product is naturally derived, dermatologically tested with pregnancy-safe ingredients and approved by actual midwives, so you can gift with complete confidence.\u003c\/p\u003e\n\u003cp data-end=\"1151\" data-start=\"923\"\u003eWhether you’re celebrating a baby shower, sending a maternity leave surprise or simply showing up for a friend who’s about to meet her little one, this gift set wraps up care, comfort and calm in one gorgeous reusable washbag.\u003c\/p\u003e\n\u003cp data-end=\"1173\" data-start=\"1153\"\u003e\u003cstrong data-end=\"1171\" data-start=\"1153\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1835\" data-start=\"1174\"\u003e\n\u003cli data-end=\"1270\" data-start=\"1174\"\u003e\n\u003cp data-end=\"1270\" data-start=\"1176\"\u003e\u003cstrong data-end=\"1206\" data-start=\"1176\"\u003eStretch Mark Serum (150ml):\u003c\/strong\u003e \u003cspan\u003eStretchmarks are the most incredible, natural thing and we love them but if you want to help reduce the appearance or itchiness this serum is the bomb. Plus, it smells - UH-MAZZZZ-ING.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1362\" data-start=\"1271\"\u003e\n\u003cp data-end=\"1362\" data-start=\"1273\"\u003e\u003cstrong data-end=\"1300\" data-start=\"1273\"\u003eSpritz for Bits (100ml):\u003c\/strong\u003e \u003cspan\u003e'The OG care for down there'. Instant relief from soreness + swelling before and after birth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1443\" data-start=\"1363\"\u003e\n\u003cp data-end=\"1443\" data-start=\"1365\"\u003e\u003cstrong data-end=\"1389\" data-start=\"1365\"\u003ePeri Prep Oil (30ml):\u003c\/strong\u003e \u003cspan\u003eI have to massage my WHAAAAT?? (Don't worry we've got your back. And your bits!) The contents of this little bottle can significantly reduce risk of tearing. Better prepped than sorry!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1516\" data-start=\"1444\"\u003e\n\u003cp data-end=\"1516\" data-start=\"1446\"\u003e\u003cstrong data-end=\"1468\" data-start=\"1446\"\u003eNipple Balm (10ml)\u003c\/strong\u003e: \u003cspan\u003eThis award-winning, 100% natural\u003c\/span\u003e\u003cspan\u003e balm can be used before and after breastfeeding or expressing, with no need to wipe off before feeding.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1587\" data-start=\"1517\"\u003e\n\u003cp data-end=\"1587\" data-start=\"1519\"\u003e\u003cstrong data-end=\"1538\" data-start=\"1519\"\u003eBum Balm (10ml): \u003c\/strong\u003e100% naturally derived - Soothing and healing little bums everywhere.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1681\" data-start=\"1588\"\u003e\n\u003cp data-end=\"1681\" data-start=\"1590\"\u003e\u003cstrong data-end=\"1616\" data-start=\"1590\"\u003eAll Better Balm (10ml):\u003c\/strong\u003e \u003cspan\u003eFrom cradle cap to those rough little cheeks, this balm’s got it covered.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1767\" data-start=\"1682\"\u003e\n\u003cp data-end=\"1767\" data-start=\"1684\"\u003e\u003cstrong data-end=\"1714\" data-start=\"1684\"\u003eSoak for Bits \u0026amp; Body (75g)\u003c\/strong\u003e \u003cspan\u003eSumptuous bath salts to soothe, relax and heal. You're creating a tiny human, you deserve a gorgeous soak! Midwives orders . 🛀 (Bonus, your bathroom will smell like a spa!)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1835\" data-start=\"1768\"\u003e\n\u003cp data-end=\"1835\" data-start=\"1770\"\u003e\u003cstrong data-end=\"1781\" data-start=\"1770\"\u003eWashbag:\u003c\/strong\u003e the perfect home for her midwife-made essentials and ready to pop in the hospital bag when it's time!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2028\" data-start=\"1837\"\u003e\u003cstrong data-end=\"1875\" data-start=\"1837\"\u003eMidwife-made. Mum Approved\u003c\/strong\u003e\u003cbr data-end=\"1878\" data-start=\"1875\"\u003eA truly nurturing \u003cem data-end=\"1914\" data-start=\"1896\"\u003enew mum gift set\u003c\/em\u003e that supports her journey from bump to baby — because she deserves every bit of love and care along the way. 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":48255715836134,"sku":"gky1787987758843","price":62.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/5270\/4230\/files\/mama-to-be-gift-set_1.png?v=1787987766"},{"product_id":"the-motherload","title":"The Motherload","description":"\u003cp data-end=\"206\" data-start=\"145\"\u003e\u003cstrong data-end=\"204\" data-start=\"145\"\u003eThe Motherload - the ultimate gift for mum and baby. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"547\" data-start=\"208\"\u003eLooking for a truly show-stopping gift? Meet \u003cem data-end=\"269\" data-start=\"253\"\u003eThe Motherload\u003c\/em\u003e - our most generous, joy-filled, midwife-made bundle, thoughtfully curated for every stage of motherhood. From first flutters to post-birth recovery and Newborn cuddles, it’s packed with everything she needs (and didn’t know she needed), all in one beautifully presented set.\u003c\/p\u003e\n\u003cp data-end=\"799\" data-start=\"549\"\u003eThis is more than a gift, it’s a celebration of her journey. Spa-day vibes, expert care, and a whole lot of \u003cem data-end=\"677\" data-start=\"658\"\u003e“you’ve got this”\u003c\/em\u003e all wrapped up in one brilliant bundle. Perfect for baby showers, hospital visits, or just because she deserves it all.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"801\"\u003e\u003cstrong data-end=\"819\" data-start=\"801\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1334\" data-start=\"822\"\u003e\n\u003cli data-end=\"937\" data-start=\"822\"\u003e\n\u003cp data-end=\"937\" data-start=\"824\"\u003e\u003cstrong data-end=\"868\" data-start=\"824\"\u003eOur full range of Full-size products:\u003c\/strong\u003e nourishing, natural, midwife-approved skincare \u0026amp; supplements for mum and baby.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1023\" data-start=\"938\"\u003e\n\u003cp data-end=\"1023\" data-start=\"940\"\u003e\u003cstrong data-end=\"956\" data-start=\"940\"\u003e3 Mini Balms:\u003c\/strong\u003e Nipple Balm, Bum Balm, and All Better Balm for on-the-go care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1153\" data-start=\"1086\"\u003e\n\u003cp data-end=\"1153\" data-start=\"1088\"\u003e\u003cstrong data-end=\"1110\" data-start=\"1088\"\u003eTHE MOTHERLOAD tote bag:\u003c\/strong\u003e perfect for daily Motherhood (Fits almost everything bar the kitchen sink!)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1247\" data-start=\"1154\"\u003e\n\u003cp data-end=\"1247\" data-start=\"1156\"\u003e\u003cstrong data-end=\"1189\" data-start=\"1156\"\u003eMischief Candle:\u003c\/strong\u003e a calming, spa-like addition to her self-care ritual.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1334\" data-start=\"1248\"\u003e\n\u003cp data-end=\"1334\" data-start=\"1250\"\u003e\u003cstrong data-end=\"1276\" data-start=\"1250\"\u003eAntenatal Class Access: \u003c\/strong\u003eexpert guidance and confidence for the journey ahead.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1514\" data-start=\"1336\"\u003e\u003cstrong data-end=\"1374\" data-start=\"1336\"\u003eMidwife-made. Natural. Joy-filled.\u003c\/strong\u003e\u003cbr data-end=\"1377\" data-start=\"1374\"\u003eFrom bump to baby, \u003cem data-end=\"1412\" data-start=\"1396\"\u003eThe Motherload\u003c\/em\u003e is the ultimate “you’ve got this” gift — big, beautiful, and thoughtful, because she’s worth it. 💛\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":48255715868902,"sku":"ipg1787987759468","price":172.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/5270\/4230\/files\/the-motherload_1.jpg?v=1787987766"},{"product_id":"the-first-trimester-kit","title":"The First Trimester Kit","description":"\u003cp data-start=\"177\" data-end=\"261\"\u003e\u003cstrong data-start=\"177\" data-end=\"259\"\u003eFirst Trimester Kit — your perfect partner for the early days of pregnancy. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"587\"\u003eStarting your pregnancy journey? The \u003cem data-start=\"300\" data-end=\"321\"\u003eFirst Trimester Kit\u003c\/em\u003e has everything you need to support your body and wellbeing during those first precious weeks. Thoughtfully developed and curated by Midwives and housed in a handy drawstring bag, this kit combines expert, Midwife-made care with practical essentials to help you feel supported from day one.\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"609\"\u003eEach kit includes:\u003c\/p\u003e\n\u003cul data-start=\"610\" data-end=\"1045\"\u003e\n\u003cli data-start=\"610\" data-end=\"740\"\u003e\n\u003cp data-start=\"612\" data-end=\"740\"\u003e\u003cstrong data-start=\"612\" data-end=\"655\"\u003eAll-in-One Pregnancy Supplements (30pk)\u003c\/strong\u003e —\u003cspan\u003eIncludes 100% of the essential vitamins and minerals recommended for a healthy pregnancy (yes really!)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"741\" data-end=\"823\"\u003e\n\u003cp data-start=\"743\" data-end=\"823\"\u003e\u003cstrong data-start=\"743\" data-end=\"762\"\u003eEase The Quease\u003c\/strong\u003e — \u003cspan\u003eSoothing lemon and ginger melts, to aid the reduction in symptoms of nausea, fatigue and low energy. Helps you feel like you again.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"824\" data-end=\"918\"\u003e\n\u003cp data-start=\"826\" data-end=\"918\"\u003e\u003cstrong data-start=\"826\" data-end=\"848\"\u003eMini Soak for Bits\u003c\/strong\u003e — \u003cspan\u003eSumptous bath salts to soothe, relax and heal. You're creating a tiny human, you deserve a gorgeous soak! Midwives orders . 🛀 (Bonus, your bathroom will smell like a spa!)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"919\" data-end=\"1045\"\u003e\n\u003cp data-start=\"921\" data-end=\"1045\"\u003e\u003cstrong data-start=\"921\" data-end=\"943\"\u003eStretch Mark Serum\u003c\/strong\u003e — \u003cspan\u003eStretchmarks are the most incredible, natural thing and we love them but if you want to help reduce the appearance or itchiness this serum is the bomb. Plus, it smells - UH-MAZZZZ-ING.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1047\" data-end=\"1285\"\u003e\u003cstrong data-start=\"1047\" data-end=\"1085\"\u003eMidwife-made. Mum Approved.\u003c\/strong\u003e\u003cbr data-start=\"1085\" data-end=\"1088\"\u003eThe \u003cem data-start=\"1092\" data-end=\"1113\"\u003eFirst Trimester Kit\u003c\/em\u003e is your companion for those early pregnancy weeks — practical, nurturing, and designed to make the start of your pregnancy journey a little easier and a lot more joyful.\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":48255715901670,"sku":"rnm1787987759399","price":37.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/5270\/4230\/files\/the-first-trimester-kit_1.png?v=1787987767"},{"product_id":"the-second-trimester-kit","title":"The Second Trimester Kit","description":"\u003cp data-end=\"249\" data-start=\"180\"\u003e\u003cstrong data-end=\"247\" data-start=\"180\"\u003eSecond Trimester Kit — nurturing care for your growing bump. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"562\" data-start=\"251\"\u003eThe \u003cem data-end=\"277\" data-start=\"255\"\u003eSecond Trimester Kit\u003c\/em\u003e is thoughtfully curated to support your body and wellbeing during those pivotal middle months of pregnancy. Housed in a handy drawstring bag, this kit combines expert, midwife-made care with natural, practical essentials — helping you feel nurtured and confident as your bump grows.\u003c\/p\u003e\n\u003cp data-end=\"584\" data-start=\"564\"\u003eEach kit includes:\u003c\/p\u003e\n\u003cul data-end=\"941\" data-start=\"585\"\u003e\n\u003cli data-end=\"697\" data-start=\"585\"\u003e\n\u003cp data-end=\"697\" data-start=\"587\"\u003e\u003cstrong data-end=\"621\" data-start=\"587\"\u003eFull-Size Soak for Bits \u0026amp; Body\u003c\/strong\u003e\u003cstrong\u003e (750g)\u003c\/strong\u003e — \u003cspan\u003eSumptous bath salts to soothe, relax and heal. You're creating a tiny human, you deserve a gorgeous soak! 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Plus, it smells - UH-MAZZZZ-ING.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"941\" data-start=\"801\"\u003e\n\u003cp data-end=\"941\" data-start=\"803\"\u003e\u003cstrong data-end=\"839\" data-start=\"803\"\u003eAll-in-One Pregnancy Supplements\u003c\/strong\u003e \u003cstrong\u003e(30 pack)\u003c\/strong\u003e — \u003cspan\u003eIncludes 100% of the essential vitamins and minerals recommended for a healthy pregnancy (yes really!)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1127\" data-start=\"943\"\u003e\u003cstrong data-end=\"981\" data-start=\"943\"\u003eMidwife-made. Mum Approved\u003c\/strong\u003e\u003cbr data-end=\"984\" data-start=\"981\"\u003eThe \u003cem data-end=\"1010\" data-start=\"988\"\u003eSecond Trimester Kit\u003c\/em\u003e is your perfect pregnancy companion for the mid-way months — practical, nurturing, and designed to help you feel cared for every step of the way.\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":48255716032742,"sku":"oce1787987762034","price":51.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/5270\/4230\/files\/the-second-trimester-kit_1.png?v=1787987770"},{"product_id":"bundle-of-joy","title":"Bundle of Joy","description":"\u003cp data-start=\"148\" data-end=\"213\"\u003e\u003cstrong data-start=\"148\" data-end=\"211\"\u003eBundle of Joy - all wrapped up in a cute drawstring bag. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"215\" data-end=\"245\"\u003e\u003cstrong data-start=\"215\" data-end=\"243\"\u003eOne bundle. 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It’s the ultimate \u003cem data-start=\"786\" data-end=\"805\"\u003enew baby gift set\u003c\/em\u003e for showers, hospital visits, or simply to say “you’ve got this.”\u003c\/p\u003e\n\u003cp data-start=\"875\" data-end=\"895\"\u003e\u003cstrong data-start=\"875\" data-end=\"893\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"896\" data-end=\"1419\"\u003e\n\u003cli data-start=\"896\" data-end=\"983\"\u003e\n\u003cp data-start=\"898\" data-end=\"983\"\u003e\u003cstrong data-start=\"898\" data-end=\"928\"\u003eSoak for Bits \u0026amp; Body (75g):\u003c\/strong\u003e a mineral-rich bath soak to restore calm and ease.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"984\" data-end=\"1053\"\u003e\n\u003cp data-start=\"986\" data-end=\"1053\"\u003e\u003cstrong data-start=\"986\" data-end=\"1008\"\u003eNipple Balm (30ml):\u003c\/strong\u003e 100% natural care for sore, dry nipples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1054\" data-end=\"1154\"\u003e\n\u003cp data-start=\"1056\" data-end=\"1154\"\u003e\u003cstrong data-start=\"1056\" data-end=\"1086\"\u003eStretch Mark Serum (150ml):\u003c\/strong\u003e deeply hydrating for belly, hips, and anywhere skin needs love.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1155\" data-end=\"1234\"\u003e\n\u003cp data-start=\"1157\" data-end=\"1234\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1184\"\u003eSpritz for Bits (100ml): \u003c\/strong\u003ecooling, soothing mist for post-birth relief.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1235\" data-end=\"1314\"\u003e\n\u003cp data-start=\"1237\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1256\"\u003eBum Balm (10ml):\u003c\/strong\u003e gentle barrier cream to protect baby’s delicate skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1315\" data-end=\"1419\"\u003e\n\u003cp data-start=\"1317\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1317\" data-end=\"1343\"\u003eAll Better Balm (10ml): \u003c\/strong\u003emultitasking balm for mum or baby, for bumps, scrapes, and dry patches.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1421\" data-end=\"1598\"\u003e\u003cstrong data-start=\"1421\" data-end=\"1459\"\u003eMidwife-made. Mum approved.\u003c\/strong\u003e\u003cbr data-start=\"1459\" data-end=\"1462\"\u003eThe \u003cem data-start=\"1466\" data-end=\"1496\"\u003eperfect gift for new parents\u003c\/em\u003e, bringing practical support, comfort, and a little joy to those first magical (and messy) weeks. 💛\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":48255716065510,"sku":"tzi1787987762320","price":51.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/5270\/4230\/files\/bundle-of-joy_1.png?v=1787987770"},{"product_id":"the-birth-prep-kit","title":"The Birth Prep Kit","description":"\u003cp data-start=\"186\" data-end=\"255\"\u003e\u003cstrong data-start=\"186\" data-end=\"253\"\u003eBirth Prep Kit — your “you’ve got this” bag for the big day. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"257\" data-end=\"518\"\u003eThe \u003cem data-start=\"261\" data-end=\"277\"\u003eBirth Prep Kit\u003c\/em\u003e is everything you need to feel prepared, confident, and maybe a little smug about how organised you are before labour begins. 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